This is a great article from Gizmodo on the comparison of classic 1950 + 60’s product design from Dieter Ram of Braun and contemporary product design from Apple. Beyond the physical appearance of these products the user interface design is also very similar. You will quickly see where Jonathan Ive’s product designer for Apple gets his design inspiration. What better person to gain inspiration from then Dieter.
Dieter Rams’ 10 principles for good design:
• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.
I love this guy.
Braun’s contemporary products are some of the smartest designs out there. Take a look at some of their products.
There has been (1) comment so far
Crystal says:
My bf’s dad worked for Braun in those days and after reading that article he walked me through amazing stories passed on from him. Fantastic company.