Unevolved Brands

Here’s a fun little branding game designed by Graham Smith. Graham is a logo designer who created a fun little branding game called Unevolved Brands. Reducing a logo to just a series of coloured circles, how many can still be recognised? Logo and brands that have strong and unique colours, as well as strong positional aspects, are usually recognisable when Unenvolved to just circles.

This is a fun experiment that brings to light all of the different design consideration that go into developing a world class identity. Have fun playing, its not as easy as it looks.

Click here for the answers

Have fun playing